{"product_id":"purple-cow","title":"Purple Cow","description":"\u003cp\u003eStep into the revolutionary world of marketing with the loaded insights of \u003cb\u003eSeth Godin\u003c\/b\u003e. In \u003ci\u003ePurple Cow\u003c\/i\u003e, he lays out the blueprint for creating products and services that don't just blend in but stand out in an overwhelmingly crowded marketplace.\u003c\/p\u003e\n\n\u003cp\u003eHave you ever wondered why some brands like Apple, Starbucks, and Dyson continue to thrive, leaving traditional competitors struggling? Godin uncovers a crucial truth: the marketing strategies of yesterday are outdated. The classic methods of pricing, promotion, and publicity are no longer enough to captivate modern consumers.\u003c\/p\u003e\n\n\u003cp\u003eThe exciting new P in marketing is the Purple Cow. This concept refers to a product or service that is not merely good but remarkable — something that grabs attention and sparks interest. Godin’s manifesto encourages you to infuse every aspect of your business with this unique quality. His perspectives are backed by UK case studies exclusive to the paperback edition, providing real-world examples that reinforce his groundbreaking ideas.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned marketer or just starting, \u003ci\u003ePurple Cow\u003c\/i\u003e serves as an essential read for anyone eager to make a difference in their field. If you find value in this book, be sure to explore more of Seth Godin's work, including his business classic \u003ci\u003eThis is Marketing\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eEmbrace the challenge of becoming a Purple Cow; it's time to make your mark!\u003c\/b\u003e\u003c\/p\u003e","brand":"Crosswordbooks.uae","offers":[{"title":"Default Title","offer_id":42137608618059,"sku":"BK0000338","price":66.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/4877\/3707\/files\/penguin-books-ltd-books-default-title-purple-cow-transform-your-business-by-being-remarkable-paperback-godin-seth-paperback-godin-seth-40451043197145_fa60f9bc-d86b-4a14-b5e5-d5658875391e.jpg?v=1770795833","url":"https:\/\/crosswordbooks.ae\/products\/purple-cow","provider":"Crossword Dubai","version":"1.0","type":"link"}