{"product_id":"spreading-joy-how-joyalukkas-became-the-worlds-favourite-jeweller-1","title":"Spreading Joy : How Joyalukkas Became The Worlds Favourite Jeweller","description":"\u003cp\u003eSpreading Joy is the autobiography of jewellery billionaire Joy Alukkas. His evolution from family underdog to a tycoon in his own right, mirrors his professional journey from a part-share in a single small store to the world’s largest single-owner jewelry retail chain, with a footprint across three continents. Arriving in the United Arab Emirates in 1986, he began by setting up a trading company. The economy being at a nascent stage, it was a struggle, exacerbated by the language barrier, no pre-established rules on procurement, staffing, sales etc. He persisted and after some 18 months, opened the first ‘Alukkas’ jewelry store in Abu Dhabi, followed by another in Dubai. On 2 August 1990, the Gulf War broke out, disrupting every aspect of life. Joy left for Kerala, only to return to the Gulf a few months later with a determination to re-establish the business.\u003c\/p\u003e","brand":"Crosswordbooks.uae","offers":[{"title":"Default Title","offer_id":42137635225675,"sku":"BK0009836","price":52.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/4877\/3707\/files\/81eTWJXyK9L._SL1500.jpg?v=1770796508","url":"https:\/\/crosswordbooks.ae\/products\/spreading-joy-how-joyalukkas-became-the-worlds-favourite-jeweller-1","provider":"Crossword Dubai","version":"1.0","type":"link"}