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Black And White Thinking

Kevin Dutton

AED 66.00

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Number of Pages

400

Age Group

All

Language

English

Piracy Free

Piracy Free

Secure Transactions

Secure Transactions

Express Delivery

Express Delivery

Eco‑Conscious Packaging

Eco‑Conscious Packaging

Book Summary

A Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG IDEA book club read about how to avoid the pitfalls of too little, and too much, complexity.Essential insights into the character of human choice and decision-making. ROBERT CIALDINI, bestselling author of Influence________In this groundbreaking exploration of how our brains work, psychologist Professor Kevin Dutton explains that by understanding the nature of our hardwired black and white thinking we are better equipped to negotiate lifes grey zones and make subtler and smarter decisions.Our brains are hardwired to sort, categorize and draw lines. Its how we navigate the kaleidoscope of everyday information. Yet imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed limit. We have to draw the line somewhere, we say. But lines can be unhelpful or even dangerous when drawn where they arent wanted, or in too thick a hand. By thinking in terms of them or us and this or that we isolate ourselves from ideas we dont agree with and people who are not the same as us. We fail to listen to the other side of the argument and beliefs become polarized. Intolerance and extremism flourish. The human race has survived by making binary decisions, but such thinking might also destroy us. We may be programmed to think in black and white but rainbow thinking is the key to our cognitive future.__________Fascinating, important and entirely convincing. SIR PHILIP PULLMAN

Product Details

Author

Kevin Dutton

Publisher

Penguin Random House

Number of Pages

400

Language

English

ISBN

9780552175364

Reading Age

All

Dimensions

12.9 x 2.5 x 19.7 cm

Black And White Thinking

Black And White Thinking

AED 66.00

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