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Context Marketing Revolution

Mathew Sweezey

AED 132.00

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Delivery Options

Binding

Hardback

Number of Pages

240

Age Group

All

Language

English

Piracy Free

Piracy Free

Secure Transactions

Secure Transactions

Express Delivery

Express Delivery

Eco‑Conscious Packaging

Eco‑Conscious Packaging

Book Summary

In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in Media noise Created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their campaigns Will sway customers. They couldnt be more wrong. In this provocative and practical book, sales force marketing Maven Mathew sweezey boldly outlines this new infinite media Environment and poses a profound question: in a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context-thee close linkage between an individuals immediate desires and the experiences a brand creates to fulfil them. Drawing on New research and new insights into current consumer psychology, sweezey defines the five key elements of context. Customer experiences must be: available: helping people achieve the value they seek in the moment permissioned: giving people what theyve asked for, on their terms personal: going beyond how personal it is to how personally you can deliver it authentic: combining voice, empathy, and brand Congruence simultaneously purposeful: creating a deeper connection to the brand, beyond the product sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The context marketing revolution will change forever how you think about the purpose and practice of marketing.

Product Details

Author

Mathew Sweezey

Publisher

Hbr

Number of Pages

240

Language

English

ISBN

9781633694026

Reading Age

All

Dimensions

15.8 x 3 x 23.8 cm

Binding

Hardback

Context Marketing Revolution

Context Marketing Revolution

AED 132.00

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