• Home
    • /
  • Creating A Brand Identity: A Guide For Designers
pdp-img
pdp-img
pdp-img
pdp-img
pdp-img
pdp-img
pdp-img
pdp-img

Creating A Brand Identity: A Guide For Designers

Catharine Slade-Brooking

AED 150.00

(Incl. of all taxes)

Out of Stock

Get this at AED 142.50

Offer Section

Extra 5% Off

Add items worth AED 799 to the cart & get extra 5% off

Get this at AED 135.00

Offer Section

Extra 10% Off

Add items worth AED 1499 to the cart & get extra 10% off

Number of Pages

240

Age Group

All

Piracy Free

Piracy Free

Secure Transactions

Secure Transactions

Express Delivery

Express Delivery

Eco‑Conscious Packaging

Eco‑Conscious Packaging

Book Summary

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

This bestselling book is ideal for students, professionals and agencies working in the fields of:

• Graphic Design
• Branding
• Brand Management
• Advertising
• Marketing
• Communications

Authored by design and branding expert, Catharine Slade–Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:

• Defining the audience
• Analysing competitors
• Creating mood boards
• Naming brands
• Logo design
• Client presentations
• Rebranding
• Launching a new brand identity

Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand.

The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.

Product Details

Author

Catharine Slade-Brooking

Publisher

Quercus Books

Number of Pages

240

ISBN

9781780675626

Reading Age

All

Dimensions

11.1 x 1.5 x 17.8 cm

Creating A Brand Identity: A Guide For Designers

Creating A Brand Identity: A Guide For Designers

AED 150.00

Out of Stock

You May Also Like!

Explore your next great read

Show All arrow-up-right
Yumi And The Nightmare Painter

Yumi And The Nightmare Painter

Brandon Sanderson

AED 67.00

Add to Bag Icon Add to Bag
1,000 Amazing Weird Facts

1,000 Amazing Weird Facts

AED 60.00

Out of Stock
You Pa

You Pa

Caroline Kepnes

AED 52.00

Out of Stock
Loope Embrace the unknown Unruled A5 Foil Notebook

Loope Embrace the unknown Unruled A5 Foil Notebook

AED 19.00

Out of Stock
Loope A6 Sketch Book Watercolour Flowers

Loope A6 Sketch Book Watercolour Flowers

AED 13.00

Add to Bag Icon Add to Bag
Loope A6 Sketch Book Sunflowers

Loope A6 Sketch Book Sunflowers

AED 13.00

Add to Bag Icon Add to Bag
Loope A6 Sketch Book Botanic

Loope A6 Sketch Book Botanic

AED 13.00

Add to Bag Icon Add to Bag
Loope Premium Playing Cards

Loope Premium Playing Cards

AED 19.00

Add to Bag Icon Add to Bag
Loope Embrace the Unknown A6 Foil Notebook - Unleash Your Creativity

Loope Embrace the Unknown A6 Foil Notebook - Unleash Your Creativity

AED 13.00

Out of Stock
Loope Kids Bee-Themed A4 Sketch Pad - Unleash Creativity!

Loope Kids Bee-Themed A4 Sketch Pad - Unleash Creativity!

AED 19.00

Add to Bag Icon Add to Bag
Loope Kids A4 Travel Sketch Pad - Unleash Creativity Anywhere

Loope Kids A4 Travel Sketch Pad - Unleash Creativity Anywhere

AED 19.00

Add to Bag Icon Add to Bag
Loope Kids Unicorn Sketch Pad – A4 Creative Calendar Companion

Loope Kids Unicorn Sketch Pad – A4 Creative Calendar Companion

AED 19.00

Add to Bag Icon Add to Bag
Loope Kids Cosmic Sketch Pad A4 - Creative Space Adventure

Loope Kids Cosmic Sketch Pad A4 - Creative Space Adventure

AED 19.00

Add to Bag Icon Add to Bag
Loope Kids A4 Dino Sketch Pad – Creative Fun Awaits!

Loope Kids A4 Dino Sketch Pad – Creative Fun Awaits!

AED 19.00

Add to Bag Icon Add to Bag
Loope Ocean Adventure Kids Sketch Pad - A4 Size

Loope Ocean Adventure Kids Sketch Pad - A4 Size

AED 19.00

Add to Bag Icon Add to Bag
Loope Endless Possibilities A5 Unruled Gold Foil Notebook

Loope Endless Possibilities A5 Unruled Gold Foil Notebook

AED 19.00

Add to Bag Icon Add to Bag
Loope Mystical Musings A5 Foil Notebook – Unleash Your Imagination

Loope Mystical Musings A5 Foil Notebook – Unleash Your Imagination

AED 19.00

Add to Bag Icon Add to Bag
Loope A Garden of Ideas Foil-Accented Unruled A5 Notebook

Loope A Garden of Ideas Foil-Accented Unruled A5 Notebook

AED 19.00

Add to Bag Icon Add to Bag
Loope Explore Dream Discover A5 Unruled Foil Notebook

Loope Explore Dream Discover A5 Unruled Foil Notebook

AED 19.00

Add to Bag Icon Add to Bag
Loope Kids Unicorn A5 Sketch Pad: Spark Imagination Anywhere!

Loope Kids Unicorn A5 Sketch Pad: Spark Imagination Anywhere!

AED 13.00

Add to Bag Icon Add to Bag
Loope Book Lovers Pin

Loope Book Lovers Pin

AED 26.00

Add to Bag Icon Add to Bag
Loope-Trust the process -A6-Ruled-Notebook

Loope-Trust the process -A6-Ruled-Notebook

AED 10.00

Out of Stock
Loope-Live in the Moment-A6-Ruled-Notebook

Loope-Live in the Moment-A6-Ruled-Notebook

AED 10.00

Add to Bag Icon Add to Bag
Loope-Stay Pawsitive -A6-Ruled-Notebook

Loope-Stay Pawsitive -A6-Ruled-Notebook

AED 10.00

Out of Stock
Loope-Bloom in your Won Time -A6-Ruled-Notebook

Loope-Bloom in your Won Time -A6-Ruled-Notebook

AED 10.00

Out of Stock
Loope Sketch Pad A5 50 Sheets - Europe Street

Loope Sketch Pad A5 50 Sheets - Europe Street

AED 10.00

Add to Bag Icon Add to Bag
Loope Sketch Pad  A5 50 Sheets - Japan Theme

Loope Sketch Pad  A5 50 Sheets - Japan Theme

AED 10.00

Add to Bag Icon Add to Bag
Loope Sketch Pad A5 50 Sheets - Greece

Loope Sketch Pad A5 50 Sheets - Greece

AED 10.00

Add to Bag Icon Add to Bag
Loope Sketch Pad A5 50 Sheets - Flower

Loope Sketch Pad A5 50 Sheets - Flower

AED 10.00

Add to Bag Icon Add to Bag
Loope Sketch Pad A5 50 Sheets - Bird

Loope Sketch Pad A5 50 Sheets - Bird

AED 10.00

Add to Bag Icon Add to Bag
Loope- little Sunshine -A6-Ruled-Notebook

Loope- little Sunshine -A6-Ruled-Notebook

AED 10.00

Add to Bag Icon Add to Bag
Loope Sunflower Pin

Loope Sunflower Pin

AED 26.00

Add to Bag Icon Add to Bag
Loope Digital Camera Pin

Loope Digital Camera Pin

AED 26.00

Add to Bag Icon Add to Bag
Loope Espresso Yourself Pin

Loope Espresso Yourself Pin

AED 26.00

Add to Bag Icon Add to Bag
Loope I Got You Pin

Loope I Got You Pin

AED 26.00

Add to Bag Icon Add to Bag
Loope Pixelated Heart Pin

Loope Pixelated Heart Pin

AED 26.00

Add to Bag Icon Add to Bag
Loope Avo-dorable Wooden Pin

Loope Avo-dorable Wooden Pin

AED 26.00

Add to Bag Icon Add to Bag
Loope Pineapple With Glasses Pin

Loope Pineapple With Glasses Pin

AED 26.00

Add to Bag Icon Add to Bag
Loope Panderful Pal 5 Pin

Loope Panderful Pal 5 Pin

AED 26.00

Add to Bag Icon Add to Bag
Loope Social Battery Pin

Loope Social Battery Pin

AED 26.00

Add to Bag Icon Add to Bag
Loope A6 Infinite Possibilities Ruled Notebook

Loope A6 Infinite Possibilities Ruled Notebook

AED 10.00

Add to Bag Icon Add to Bag
Loope Inspirational Notebook: A5 Creative Journal for Endless Inspiration

Loope Inspirational Notebook: A5 Creative Journal for Endless Inspiration

AED 16.00

Add to Bag Icon Add to Bag
Loope Aesthetic Soft Bound Notebook - Bloom in Your Own Time, A5 Ruled Journal for Every Creative Adventure

Loope Aesthetic Soft Bound Notebook - Bloom in Your Own Time, A5 Ruled Journal for Every Creative Adventure

AED 16.00

Add to Bag Icon Add to Bag
Loope Stay Pawsitive A5 Soft Bound Notebook - Your Creative Companion

Loope Stay Pawsitive A5 Soft Bound Notebook - Your Creative Companion

AED 16.00

Add to Bag Icon Add to Bag
Loope A5 Live in the Moment Motivational Journal

Loope A5 Live in the Moment Motivational Journal

AED 16.00

Out of Stock
Writing, Presenting, And Communicating With Confidence

Writing, Presenting, And Communicating With Confidence

AED 95.00

Add to Bag Icon Add to Bag
World Of Opportunity

World Of Opportunity

Yusuf Amdani

AED 105.00

Add to Bag Icon Add to Bag
Witness To A Prosecution

Witness To A Prosecution

Richard V Sandler

AED 145.00

Add to Bag Icon Add to Bag
Wellness: A Day And Night Reflection Journal

Wellness: A Day And Night Reflection Journal

Insights

AED 16.99

Out of Stock
Values Over Valuables

Values Over Valuables

Harmon Kong

AED 105.00

Add to Bag Icon Add to Bag
Show All arrow-up-right