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New Way To Think

Roger L. Martin

AED 125.00

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Delivery Options

Binding

Hardback

Number of Pages

256

Age Group

All

Language

English

Piracy Free

Piracy Free

Secure Transactions

Secure Transactions

Express Delivery

Express Delivery

Eco‑Conscious Packaging

Eco‑Conscious Packaging

Book Summary

Named one of 10 Must-Read Career and Leadership Books For 2022 by ForbesThe ultimate guide to the essentials of strategy and management, from one of the worlds top business thinkers.Over a stellar career, Roger Martin has advised the CEOs of some of the worlds most successful companies. From the beginning, he noted that almost every executive he talked to had a model—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didnt work, the typical response was just to apply it again—with greater enthusiasm.Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions—How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?—his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to successfully overcome it.Over time, these ideas worked their way into Martins many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape—illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.Reading like a series of one-on-one sessions with one of the worlds leading business thinkers, A New Way to Think is an essential guide for any current or aspiring business leader.

Product Details

Author

Roger L. Martin

Publisher

Hbr

Number of Pages

256

Language

English

ISBN

9781647823511

Reading Age

All

Dimensions

15.75 x 2.54 x 23.88 cm

Binding

Hardback

New Way To Think

New Way To Think

AED 125.00

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