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Mark Abraham
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Binding
Hardback
Number of Pages
256
Age Group
All
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
In today’s fast-paced world, where consumers crave personalized experiences, Personalized: Customer Strategy In The Age Of Ai is your essential playbook for mastering personalization at scale. This hardback book dives deep into why personalization is no longer just a nice-to-have but a critical strategic imperative for organizations aiming to thrive.
Consumers want interactions that resonate with their needs, and those companies that rise to meet this challenge foster trusted relationships, engaging customers at every step of their journey. Yet, many still miss the mark, leading to wasted investments and unmet expectations. This book provides the roadmap to avoid those pitfalls.
Mark Abraham from the Boston Consulting Group and David C. Edelman from Harvard Business School outline the Five Promises of Personalization that can transform your approach:
This insightful book goes beyond theory, offering detailed examples across various industries such as retail, healthcare, banking, technology, and travel. It's designed for executives looking to make personalization the cornerstone of their strategy—to not just accelerate growth but also capture their share of the staggering $2 trillion personalization prize.
If you're ready to transform your organization's approach to personalization and learn how to engage customers effectively, Personalized: Customer Strategy In The Age Of Ai is the resource you’ve been waiting for. Don’t fall behind; elevate your strategy and create lasting connections with your customers today!
Product Details
Author
Mark Abraham
Publisher
Penguin Random House
Number of Pages
256
ISBN
9781647826277
Reading Age
All
Dimensions
15.49 x 3.05 x 23.37 cm
Binding
Hardback
AED 132.00