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Superconsumers

Eddie Yoon

AED 132.00

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Delivery Options

Binding

Hardback

Number of Pages

240

Age Group

All

Language

English

Piracy Free

Piracy Free

Secure Transactions

Secure Transactions

Express Delivery

Express Delivery

Eco‑Conscious Packaging

Eco‑Conscious Packaging

Book Summary

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product or category. They pursue their passions with fervor and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re super consumers.Although small in number, super consumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures and attract new customers.In Super consumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to and engage with your most passionate and profitable consumers and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of super consumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented super consumer strategies with great success, Super consumers is a fun, practical and inspiring guide for anyone interested in making their best customers even better.

Product Details

Author

Eddie Yoon

Publisher

Hbr

Number of Pages

240

Language

English

ISBN

9781633692077

Reading Age

All

Dimensions

13.97 x 2.79 x 21.34 cm

Binding

Hardback

Superconsumers

Superconsumers

AED 132.00

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