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Binding
Paperback
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
Unlock the potential of your business dreams with this comprehensive guide that takes you through the journey of entrepreneurship. The Business Book is your essential companion, designed to help you navigate the challenges faced by every new business owner. From identifying market gaps to securing financing, hiring the right talent, and crafting an impressive brand, this book covers it all.
This plain-speaking visual guide breaks down 80 of the most significant commerce theories, making complex ideas accessible and easy to understand. You’ll explore critical concepts like chaos theory, critical path analysis, market mapping, and the MABA matrix, all presented with engaging graphics and flow diagrams that simplify the learning process.
Get inspired by the stories of successful entrepreneurs who turned their visions into reality, including the founders of Hewlett-Packard, who started their journey right in their own garage. With insights from prominent business thinkers such as Malcolm Gladwell and Michael Porter, you’ll learn valuable lessons about market dynamics and strategic positioning.
Whether you're a student eager to grasp business fundamentals, a CEO looking to refresh your knowledge, or an aspiring entrepreneur ready to make your mark, The Business Book will motivate you and equip you with the tools you need to translate your ideas into a thriving enterprise.
Don’t let uncertainty hold you back. Dive into The Business Book and take your first step towards success!
Product Details
Publisher
Dorling Kindersley
Language
English
ISBN
9781409341260
Reading Age
All
Binding
Paperback
AED 120.00