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The Copywriters Handbook

Robert W. Bly

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Number of Pages

496

Age Group

All

Piracy Free

Piracy Free

Secure Transactions

Secure Transactions

Express Delivery

Express Delivery

Eco‑Conscious Packaging

Eco‑Conscious Packaging

Book Summary

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: *8 headlines that work--and how to use them *The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates *The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Product Details

Author

Robert W. Bly

Publisher

Pan Macmillan

Number of Pages

496

ISBN

9781250238016

Reading Age

All

Dimensions

13.59 x 3.05 x 20.83 cm

The Copywriters Handbook

The Copywriters Handbook

AED 90.00

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