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Ditte Heath Adrian Heath
AED 72.00
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Binding
Paperback
Age Group
All
Language
English
Piracy Free
Secure Transactions
Express Delivery
Eco‑Conscious Packaging
Book Summary
Made to Stick is a practical exploration of why some ideas linger with us while others fade away. Part psychology, part guide to clear communication, this book is for students, professionals, teachers, presenters, marketers, and curious readers who want to share ideas more effectively. The tone is educational, encouraging, and actionable, inviting you to rethink how you present information so it truly sticks with your audience.
Based on more than a decade of research, the Heath brothers layer engaging storytelling over concrete principles. Made to Stick weaves anecdotes and real-world case histories—from an Australian scientist who used bacteria to transform our understanding of stomach ulcers to a sports reporter who found a clever way to spotlight a football match—to show how memorable messages are built. It introduces enduring concepts like the Velcro Theory of Memory and curiosity gaps, and shows how to apply them in presentations, speeches, or everyday conversations. The book is structured for easy reading, with clear explanations and practical lessons that you can start using right away.
After finishing Made to Stick, you’ll gain practical tools to shape your messages so they are understood and remembered. You’ll feel more confident presenting ideas, more curious about how information travels, and better equipped to help others grasp and act on important concepts. This book offers lasting value for anyone who wants to communicate more effectively in work and life.
Product Details
Author
Ditte Heath Adrian Heath
Publisher
Arrow
Language
English
ISBN
9780099505693
Reading Age
All
Binding
Paperback
AED 72.00